Do Loyalty Reward Programs Work?
I’ve always been a fan of gamer loyalty programs. Being that I’ve always collected games, programs like Club Nintendo, Capcom Fighter’s Edge, and Sega Sonic Club, have always excited me the way I imagine kids used to get sending in boxtops for decoder rings. You know the drill; you send in an insert, register a serial number, or in Capcom’s case, cut up your fucking manual, and in turn for sending them proof you bought their stuff, they let you pick your prize ranging from a poster or calendar to a keychain or soundtrack disc. Basically they let you choose from what mostly has now become pre-order fodder. I just received the Square-Enix Member Rewards package for 2009/ 2010 and it seems the bar has been raised.
